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Product Designer & Author

Helping businesses create useful and usable products.


BRIDGEi2i Analytics Solutions

Jul 2018 - Present

One of the leading data analytics firms. It helps clients including some of the Fortune 100 companies to transform information into impact.

I lead the design strategy for the AI products and the service projects.

Choice AI Visual Editor

Jun 2016 - Jun 2018

The revolutionary Visual Editor to live edit and deploy AI widgets without any coding. It generates fully responsive HTML5 designs and the editor has to support easy to use properties.

I lead the UX strategy that includes research, information architecture, paper prototyping, wire-framing and interaction design from scratch.

GoCoop Mobile App

OCT - DEC 2016

A mobile app for the sellers registered with GoCoop to manage their orders, products, and maintain their organization profile. It also helps the Service Executives to onboard new sellers faster.

I provided UX consultation and delivered information architecture, paper prototype, wireframes and interaction design.

GoCoop Marketplace

Dec 2014 - 2016

A social marketplace that enables consumers and business buyers to buy/procure products directly from co-operatives and community-based artisans and weavers.

I provided UX consultation for both B2B and B2C parts of their business. Delivered information architecture, paper prototype, wireframes and interaction design.

Products Designed

Visual Multiplication Cards

Flashcards to help kids understand multiplication in an easy and intuitive way.

My Artwork

Latest From My Blog

My kid’s star reward experience

I had this problem, “My son is not listening to me.” I think most parents have this problem. As we all know, kids feel listening or following rules is against their free will. The possible solutions seemed to be Don’t order Give choices etc But, it still didn’t solve...

How to tackle the client/stakeholder’s funny comments:

I'm looking for some jazzy UX. The design looks simple. Can we make it more beautiful? This is good, but can you change the color? I did this in powerpoint. Can you make your design look like this?   Heard these before? Are you smiling? You must be a designer. Every...

Is Sadhguru a yogi or a designer?

The Isha yoga center located amidst the Velliangiri mountains near Coimbatore, Tamil Nadu, is one of the best examples of a well-thought-out design. Right from the main entrance till the bathroom latches, everything has been designed so well that they are not only...


Pavan Kumar T V

Co-Founder & CTO at Choice AI

Sona is passionate and thorough! Her expertise in eCommerce and SaaS tools is a gift. She has reduced our development turn around time by half with her stunning wireframes and finer interactions, design options at the early stages of feature conceptualization was super useful. She refined our app design by correlating user feedback and conversion from Mixpanel & Google Analytics.

Siva Devireddy

Founder, CEO at

Sona is one of the best UX designer that I worked with in my career. Unlike most designers I have interacted with she has very good understanding of business functionality/requirements and does in depth research before coming up with design. This is very critical for designing applications for business users. She is a great asset to any startup!

Aron Shelton

Story Engineer at Velocity Group | Director of Innovation and Entrepreneruship at TASC

Sona knows UX! Her designs are fresh and modern. Her turnaround is lightning fast. She has a remarkable capacity to understand the complex web of user needs and knows how to turn that complexity into something intelligible and user friendly. I would recommend Sona to any company that understands the best approach to UX is to “leave no stone unturned”, she can bring that assurance to your team.

Antony Joseph

Founder at

It has been a delight to work with Sona and we have gained immensely by implementing the suggestions given by her with respect to UX design. She is very responsive and has always answered our queries in a timely & efficient manner. The detail-oriented approach and the commitment shown by her has helped us improve our customer experience resulting in a better conversion rate for our online store!!



Ideation and Brainstorming


Wireframing and Interface Design


Prototyping and Collaboration


Prototyping and Interaction




User Testing

In addition to the design tools, I’ve experience working with apps like Ghost Inspector, Drift, Customer IO, MailChimp, Canva, Banner Snack, HubSpot, EmailOnAcid, Intercom, Mailigen, Intercom etc.

Want to work together? Email me at

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