Product Designer & Author
Helping businesses create useful and usable products.
BRIDGEi2i Analytics Solutions
Jul 2018 - Present
One of the leading data analytics firms. It helps clients including some of the Fortune 100 companies to transform information into impact.
I lead the design strategy for the AI products and
Choice AI Visual Editor
Jun 2016 - Jun 2018
The revolutionary Visual Editor to live edit and deploy AI widgets without any coding. It generates fully responsive HTML5 designs and the editor has to support easy to use properties.
I lead the UX strategy that includes research, information architecture, paper prototyping, wire-framing and interaction design from scratch.
GoCoop Mobile App
OCT - DEC 2016
A mobile app for the sellers registered with GoCoop to manage their orders, products, and maintain their organization profile. It also helps the Service Executives to onboard new sellers faster.
I provided UX consultation and delivered information architecture, paper prototype, wireframes and interaction design.
Dec 2014 - 2016
A social marketplace that enables consumers and business buyers to buy/procure products directly from co-operatives and community-based artisans and weavers.
I provided UX consultation for both B2B and B2C parts of their business. Delivered information architecture, paper prototype, wireframes and interaction design.
Latest From My Blog
Collaboration is key to Product Designers, day-in, day-out. Here’s how most of the interaction would be with the different stakeholders across the...
A stout lady, of age around 40, bought crockery for Rs.1300. The store owner who was handling multiple customers handed her the items and asked for money. She created a scene shouting “I just now gave you Rs.2000. Give me back Rs.700.” Though no one was sure about...
In the world of explicit expressions, we forget subtleties also has value. Hustle has become a de-facto for expression and this form of expression would push an idea or a sale. Honestly, how many of us like someone pushing their ideas. If we show a subtle expression...
AI Interface vs AI Chatbots
Pavan Kumar T V
Co-Founder & CTO at Choice AI
Sona is passionate and thorough! Her expertise in eCommerce and SaaS tools is a gift. She has reduced our development turn around time by half with her stunning wireframes and finer interactions, design options at the early stages of feature conceptualization was super useful. She refined our app design by correlating user feedback and conversion from Mixpanel & Google Analytics.
Founder, CEO at GoCoop.com
Sona is one of the best UX designer that I worked with in my career. Unlike most designers I have interacted with she has very good understanding of business functionality/requirements and does in depth research before coming up with design. This is very critical for designing applications for business users. She is a great asset to any startup!
Story Engineer at Velocity Group | Director of Innovation and Entrepreneruship at TASC
Sona knows UX! Her designs are fresh and modern. Her turnaround is lightning fast. She has a remarkable capacity to understand the complex web of user needs and knows how to turn that complexity into something intelligible and user friendly. I would recommend Sona to any company that understands the best approach to UX is to “leave no stone unturned”, she can bring that assurance to your team.
Founder at Fashionous.in
It has been a delight to work with Sona and we have gained immensely by implementing the suggestions given by her with respect to UX design. She is very responsive and has always answered our queries in a timely & efficient manner. The detail-oriented approach and the commitment shown by her has helped us improve our customer experience resulting in a better conversion rate for our online store!!
PENCIL & PAPER
Ideation and Brainstorming
Wireframing and Interface Design
Prototyping and Collaboration
Prototyping and Interaction
In addition to the design tools, I’ve experience working with apps like Ghost Inspector, Drift, Customer IO, MailChimp, Canva, Banner Snack, HubSpot, EmailOnAcid, Intercom, Mailigen, Intercom etc.