Research

I researched the current trend in eCommerce and came up with a few topics.


I chose persuasion techniques, after a brainstorming session with the team.


Once the topic was finalized, I gathered data after researching a lot of websites and came up with persuasion techniques based on the inferences.

Delivery

Telling just the techniques would be boring. So, I added gender angle to it to make it interesting. And finally, I sketched the idea which was then made visually stunning by our visual designer.

sona-visual-multiplication-cards
sona-visual-multiplication-cards
sona-visual-multiplication-cards

The Result

The infographic has brought in more than 20K quality traffic to our website and it still continues to do so. It also got featured in a lot of eCommerce blogs including Get Elastic.