I researched the current trend in eCommerce and came up with a few topics.
I chose persuasion techniques as the one, after a brainstorming session with the team.
Once the topic was finalized, I gathered data researching a lot of websites and came up with the persuasion techniques based on the inferences.
Telling just the techniques would be boring. So, I added gender angle to it to make it interesting. And finally, I sketched the idea which was then made visually stunning by our visual designer.
The infographic has brought in more than 20K quality traffic to our website and it still continues to do so. It also got featured in a lot of eCommerce blogs including Get Elastic.