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SpaMed Beauty

A recently launched online store that sells organic and natural beauty and healthcare products.

My Role: UX, UI & Interaction Designer, Employed at Choice AI.

The Analysis

As the store was recently launched, I analyzed the shopper buying behavior for beauty products in general rather than just the buying behavior on the site.

  • Women tend to buy more beauty products to look attractive and feel confident.
  • Brand loyalty is high for beauty products.

I picked the right Choice AI widgets to make the site attractive and to promote the top collections, brands, and products.

Wireframe

The Outcome

Banners to introduce the site and promote the major collections being sold.

Bright brand specific banners to promote the popular brands.

Contextual product recommendation on the product pages to present similar products based on shopper’s interest.

Before

After

The Result

Attractive and stunning homepage with increased engagement rate.

All the widgets were designed and deployed with Choice AI.

View Other Work

Project: MineWhat

ECommerce: GoCoop Marketplace

Infographic: Persuade visitors to buy – The Gender Divide

Author @ ECommerce UX Design

Want to work together? Email me at

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