SpaMed Beauty

Fashionous

Fashionous

A recently launched online store that sells organic and natural beauty and healthcare products.

Online store that offers customizable fashion jewelry, traditional apparels, and tailoring services.

Online store that offers customizable fashion jewelry, traditional apparels, and tailoring services.

My Role: UX, UI & Interaction Designer, Employed at Choice AI.

The Analysis

As the store was recently launched, I analyzed the shopper buying behavior for beauty products in general rather than just the buying behavior on the site.


  • Women tend to buy more beauty products to look attractive and feel confident.


  • Brand loyalty is high for beauty products


I picked the right Choice AI widgets to make the site attractive and to promote the top collections, brands, and products.

To enhance the shopping experience on the site, I started with analyzing the site and the past shopper behavior.


  • Majority of the shoppers purchased products only on their second or third visit to the website.


  • Visitors are mostly interested in Sarees and Silk thread Jewelry collections.


  • Though the site is safe and secure to buy products, that was not projected out well.


Based on the analysis, I chose the right AI widgets to be designed and deployed with Choice AI.

To enhance the shopping experience on the site, I started with analyzing the site and the past shopper behavior.


  • Majority of the shoppers purchased products only on their second or third visit to the website.


  • Visitors are mostly interested in Sarees and Silk thread Jewelry collections.


  • Though the site is safe and secure to buy products, that was not projected out well.


Based on the analysis, I chose the right AI widgets to be designed and deployed with Choice AI.

Wireframe

The Outcome

Banners to introduce the site and promote the major collections being sold.


Bright brand specific banners to promote the popular brands.


Contextual product recommendation on the product pages to present similar products based on shopper’s interest.

Stunning hero banners on the homepage to promote their bestselling collections and dynamic banners that understand user behavior and suggest the right offer every time the user lands on the homepage.


Collection page redesign to personalize the listing based on shopper interests and to include filters which would help shoppers narrow down to their desired products easily and quickly.


Product recommendation based on previous browsing history for returning visitors and credibility factors on all the pages to remind shoppers that their information will be safe and secure.

Stunning hero banners on the homepage to promote their bestselling collections and dynamic banners that understand user behavior and suggest the right offer every time the user lands on the homepage.


Collection page redesign to personalize the listing based on shopper interests and to include filters which would help shoppers narrow down to their desired products easily and quickly.


Product recommendation based on previous browsing history for returning visitors and credibility factors on all the pages to remind shoppers that their information will be safe and secure.

sona-visual-multiplication-cards
sona-visual-multiplication-cards

The Result

Attractive and stunning homepage with increased engagement rate.


All the widgets were designed and deployed with Choice AI.

The infographic engages our blog readers and has brought in more than 10K quality traffic to MineWhat. It also got featured in Adweek.

The infographic engages our blog readers and has brought in more than 10K quality traffic to MineWhat. It also got featured in Adweek.